Tinder surpasses Netflix as the highest-grossing non-game app in the first quarter of 2019

The Tinder dating app has surpassed Netflix, it is now the app that is not a more profitable game on the App Store and Google Play. In addition, mobile consumers spent about $19.5 billion globally on Apple’s and Google’s two digital stores during the first quarter of 2019. These data emerged from the Sensor Tower Store Intelligence report, according to which spending on the two stores increased by 16.9% over the same period in 2018, when it was estimated that the two stores had generated a total of $16.7 billion in consumer spending for in-app purchases, subscriptions and premium apps.

In Q1 2019, Apple’s App Store accounted for approximately 64% of the revenue generated by the two digital stores with consumer spending on the platform of approximately $12.4 billion globally, up 15% over the first three months of 2018, when spending reached an estimated value of $10.8 billion. Google Play revenues grew 20.2% year-on-year to about $7.1 billion, or about 57% of the total App Store, compared to $5.9 billion in Q1 2018.

Apps installed for the first time increased by 11.6% in one year to 28.1 billion, 74% of which were associated with Google Play (growth of 18.8% in one year from 17.4 billion in the same quarter a year ago). Total app installations for the App Store decreased slightly by 4.7% in one year to 7.4 billion in Q1 2019, which according to Sensor Tower occurred because in China the government slowed down the certification of mobile games. Downloads in the quarter decreased 21% year-on-year on the Chinese App Store, but grew 3.6% outside the country.

The last quarter was the first since the fourth quarter of 2016 – so just over two years ago – when Netflix was not the non-game app with the highest revenue from the two stores. For Sensor Tower this is the result of Netflix’s decision to remove the ability to make in-app subscriptions on iOS devices, a decision that we remember was taken because the company to receive the same money it takes from subscriptions outside the Apple App Store would have to increase costs by 30% because of the fees charged to Apple developers for payments made by in-app users. Netflix’s total App Store and Google Play user spend in the first quarter of this year was approximately $216.3 million globally, down 15% from $255.7 million in the fourth quarter of 2018.

Instead of Netflix, the app with the highest revenue from the two digital stores in the quarter under review is Tinder. The appointment app grew its revenue 42% year-over-year in the first quarter of 2019 to approximately $260.7 million compared to $183 million in the first quarter of 2018. Followed by Tencent Video, iQIYI, Youtube, Pandora, Kwai, Line, Line Manga, Youku.

Looking at the number of downloads, globally in the first quarter of 2019 the most downloaded application was Whatsapp followed by Facebook Messenger, TikTok, Facebook, Instagram, SHAREit, Youtube, LIKE Video, Netflix and Snapchat.

For mobile games more was spent in the first three months of this year than in the same period a year earlier, the increase is estimated by Sensor Tower to be 12.3 percent to $14.6 billion globally from $13 billion, accounting for 76% of all app revenue, divided into $8.6 billion on the App Store (59%, up 10.3% in one year) and $6 billion on Google Play (up 15.4% in one year from $5.3 billion in Q12018).

Mobile game downloads grew little in a year, by 1.9% to 9.7 billion worldwide, broken down into 2.2 billion from the App Store (down 9% in a year from 2.4 billion in Q12018) and 7.5 billion from Google Play (up 4.5% in a year from 7.1 billion in Q12018).

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